The Little Red Dress Tea Party & Siposium
is an annual event devoted to increasing awareness about
heart disease. Sisterbration (and the Little Red
Dress Tea Party & Siposium) is a partner of Go
Red for Women, a national awareness campaign for
women's heart health, sponsored by the American Heart
Association. Through this event, we build awareness
that one in three women dies from heart disease….and
it's the #1 killer of African American women. Sisterbration
pairs this message with an arresting visual that captures
women's attention – a red dress.
The opportunity to gather exceptional African American
women throughout Alabama (in Birmingham, Dothan, Montgomery,
and Tuskegee) has made this a can’t-miss business
event. Our Wellness Expo features hair consultations,
makeovers, health education, and product demonstrations
for event attendees. This and all other Sisterbration
event offers a one-of-a-kind forum for health, beauty,
and lifestyle organizations and companies to meet and
interact with a captive audience of consumers in a creative
and cost-effective manner.
Sisterbration participants are savvy, informed consumers
seeking products and services that help them honor their
hearts, health, and lifestyles. Your company’s
partnership with Sisterbration will:
- Provide a unique opportunity to showcase your company
as the premier chose for African American women.
- Brand your company’s corporate diversity initiatives.
- Utilize Sisterbration’s strategic alliances
to communicate that your company embraces the improvement
of African American women’s health and lifestyle.
Don’t miss this opportunity to position your company
as a leader to hundreds of highly targeted group of health-conscious
consumers.
If you wish to receive additional information regarding
corporate sponsorship, please contact:
Director, Sponsorship Sales & Strategic Marketing
Phone: (205) 595-1291
Email: sponsor@sisterbration.com
Did you know?
The buying power
of African American women is higher than that of women
in other groups, totaling more than $300 billion!* In
fact, African American women…
- Are more likely than women in other groups to be
key decision makers in their households regarding a
wide range of products and services.
- Are 39% more likely than the general market to buy/lease
a new vehicle in the next 12 months.
- Are 47% more likely than the general market to travel
abroad in the next 12 months.
- Over 6.4 million, plan to purchase new technology
products/services in the next 12 months.
- Over 1.9 million earn an annual household income
of $75,000 or more though the African American population
has fewer married-couple families.
* Source: The U.S. African American Market, Packaged
Facts. 2004 Fall MRI. Center for Women’s
Business Research, 2004. |
